International moving leads: Where to get them and what they cost

International moving leads cost more than domestic ones and close more slowly, so where you get them matters more than how many you buy. This guide compares international moving leads providers, what each one charges, and how international movers generate their own leads through route pages, Google Business Profile and targeted Google Ads.

One data point before we start. In the last six months, moving companies searching Google typed “international movers leads” more often than “international moving leads” (1,215 vs. 892 impressions on our own Search Console), plus 412 searches for “…providers” and 73 for “international removal leads.” Buyers are comparing sources, not looking for tips. So that’s where this guide starts.

International moving leads providers compared

We checked each provider on its own site in October 2026. Most international lead sellers don’t publish prices, so “on request” means exactly that: you will need a sales call to get a number.

Three things stand out. First, only one provider publishes a price, so budget a discovery call per vendor before you commit.

Second, lead-sharing limits vary. MoveAdvisor distributes an inquiry to a maximum of four moving companies, while Sirelo allows up to five. That means competing with as many as three or four other movers for the same job.

Third, directories are not lead sellers. A listing in the IAM membership directory or FIDI’s network brings mover-to-mover partner work and corporate RFPs, not homeowners filling in a form.

How much do international moving leads cost?

Shared international leads start around £11–£14 per lead on Sirelo, the only provider in our list with a public rate card. Narrow route filters push the price to the top of that range; broad coverage (all UK origin regions, wide destinations) keeps it near £11. Baggage-only inquiries under 2 m³ are £3.20 flat.

For context, domestic shared leads in the US run about $10–$50 and exclusive ones $30–$100 or more. We break those numbers down in our analysis of whether paid moving leads are worth it. The per-lead price for overseas inquiries is similar or higher, but the job behind it is far bigger:

Source: Expatsi 2026 shipping cost guide, citing Sirelo. Costs are illustrative US-outbound estimates. Actual quotes depend on the route, shipment volume, packing, insurance, customs handling, and destination services.

That changes the math.

If you pay £12 per lead and close one in ten, your lead acquisition cost is £120 per booked move. Whether that is profitable depends on the job’s margin after shipping, labor, destination-agent fees and other operating costs. International inquiries also require more follow-up, so track both acquisition spending and sales time before judging a provider.

International leads close slowly: customers collect three or more quotes, wait on visas and job offers, and often book two to four months out. The cost that matters is what you spend per booked move, which is why we track lead volume vs. booked moves separately for every client.

How to generate your own international moving leads

Bought leads stop the day you stop paying. Your own leads keep coming and you never share them. These are the eight channels we rely on, condensed from the original version of this guide.

1. 1. Build route pages, not one “international” page. People search “movers from Houston to London,” not “international moving.” One page per route you actually serve, with transit times, container options and customs notes, is what ranks. Our SEO for moving companies is built around this structure.
   2. Set up your Google Business Profile for overseas clients. List the languages your team speaks, add “international moving” as a service, and ask past overseas customers for reviews that name the destination country. Review and GBP management keeps those reviews coming.
   3. Use hreflang and translated pages for your top markets. If you move a lot of families to Germany or Mexico, a German or Spanish page earns inquiries from the people at the other end of the move. Here’s how to make your moving website multilingual without duplicate content issues.
   4. Run Google Ads by route, not by keyword list. Separate campaigns for your top 3–5 corridors let you write route-specific ad copy and see which destination actually pays. A PPC agency for moving companies can also retarget visitors who left during the two-to-four-month decision window.
   5. Publish destination guides. Customs allowances, pet import rules and container vs. air freight comparisons answer the questions customers ask before they request a quote. They also get cited in AI answers.
   6. Add an instant quote calculator. Overseas customers want a ballpark before they talk to anyone. An instant moving quote calculator that factors in destination, shipping method and volume captures their contact info at that exact moment.
   7. Show social proof from real overseas moves. Video testimonials and reviews mentioning specific countries reassure customers who can’t visit your warehouse. Place them next to the quote form, not on a separate page.
   8. Be open about pricing and policies. International customers fear hidden fees at the destination port. Spell out what is included, what destination charges look like, and how claims work. Transparency also helps your advertising hold up through slow economic periods.

Residential vs. corporate international leads

Residential international moving leads are families and individuals paying for their own move. They come from marketplaces, Google and referrals, compare three or more quotes, and are price-sensitive. Speed of first response and a clear written estimate decide most of these jobs. “Residential international moving leads” and “international residential moving leads” together drew around 50 searches to our site in six months, so this is the segment most movers are trying to buy.

Corporate leads work differently. Employers rarely fill in a quote form. Moves are booked through relocation management companies and annual RFPs, and buyers check accreditation, claims history and partner networks before price. This is where membership matters: the International Association of Movers directory and FIDI’s FAIM accreditation, which includes an independent audit every two years covering finances, claims and staff training, put you on the shortlist.

Here’s a practical split: if you are under five trucks, buy shared residential leads on one or two routes and build route pages in parallel. If you already hold FAIM or work with relocation management companies, put your budget into corporate partnerships and different ways to advertise your moving business to HR and mobility buyers.

Get overseas moving leads you don’t have to share

Buying leads is a fast way to test a route. Owning the search results for that route is what builds an international business. Movers Development builds route pages, GBP profiles and Google Ads campaigns that bring international moving leads straight to your phone, not to four competitors. Request a free analysis and we’ll show you which overseas routes you can rank for first.